Merchant Spotlight: Stockade Wood and Craft Supply

Tell us a little bit about yourself and the inspiration behind the birth of Stockade.

My parents got into the craft industry by making and selling wooden toys at craft fairs back in the late 70s. As the company grew they began selling toys to wholesale markets and even exported them overseas. The company expanded further when they began selling the individual wood parts to people making their own toys. From this a craft supply company was created which eventually became Stockade Wood and Craft Supply. In 1988 Stockade moved from Salmon Arm, British Columbia to a more central Canadian location in Guelph, Ontario. Continue reading Merchant Spotlight: Stockade Wood and Craft Supply

Merchant Spotlight: Pure Crafted Beds

Pure Crafted Beds™ are hand-crafted using only the finest materials available on the market today. Each bed and mattress topper are treated with EcoShield™, an all-organic treatment.  Utilizing a 3dcart shopping platform, Greg  Beuerle states:

Pure Crafted Beds is our first attempt at selling online, and we couldn’t have done it without 3dcart!  Our site has undergone major modifications from the template we initially chose, and we continue to make almost daily tweaks to it. 

A family operation, located in Lansing Michigan, Beuerle continues that:  we are in our 3rd generation now of family working for the business.  We are a small factory that produces extremely high quality mattresses.  Quality, value, and customer service have allowed us to keep going after almost 70 years now! and praises the excellent customer service personnel at 3dcart whom have been invaluable in answering questions along the way while making the website functional.

Of special note concerning Pure Crafted Beds is the EcoShield™ cover — using an all-natural plant extract (geraniol) to defend against bed bugs and dust mites.  In addition, Greg wishes to offer a promotion good until August 15 for the 3dcart community.  Receive an Amazon Gift Card Up to $100!  Go here to view the promotion.

Do you have a story you’d like to share with us?  We’d love to feature your 3dcart store!  Tells us your story!

Client Spotlight: Meet Macramé Magic

Macrame Magic

Macramé Magic, a start-up small online business creates decorative, crafty and well-designed macramé plant hangers.  Their motto is “Keeping an Ancient Art Alive,” by designing their aesthetic, tightly-woven and highly functional plant hangers.  With 60 designs to choose from and 40 specialty designs, in different colors, materials and styles. One of the more intricate macramé plant hanger has upwards of 1000 knots in design.   After moving to 3dcart’s shopping cart from GoDaddy, owner Gary Watzlavick, witnessed demand and sales growth.  What follows is an interview: Continue reading Client Spotlight: Meet Macramé Magic

15 Beautifully Designed 3dcart Stores to Envy & Emulate


The land of eCommerce is a superficial place. Online shoppers are quick to pass judgment based on half-minute glimpses, and if they aren’t impressed by a store from the start, they’ll likely bounce without buying and never return. Knowing this has made the creation of a beautiful, streamlined website crucial for success, and if you’re committed to being successful, your online store better be pretty.

The following 15 3dcart sites act as shining examples of web designs to both envy and emulate. Each embodies unique qualities and characteristics while also showcasing the incredible power and versatility of 3dcart’s robust eCommerce software.

If you’re looking to build/revamp your website but don’t know where to start, you’ve come to the right place. Below you will find inspiration from some of 3dcart’s finest, and if you’re lucky, you might also find a few new stores to frequent in the future. Read More!

The Memories Place Makes its Mark With 3dcart

John Lercari calls himself a salesman, but after hearing about his online success, some would call him an entrepreneur. In 2001 he launched his online store,, on the 3dCart eCommerce platform as a side business. By 2006 his “side job” turned into a full time career complete with the ups and downs every small business owner faces, but perseverance and remaining focused paid off. Read More!

New Store Monday

Happy 2013! It’s a new year and new 3dcart stores are popping up everywhere! Give a big 3dcart welcome to our newly launched 3dart stores in this week’s new store Monday!

Ornate Simplicity, a family owned business was founded in 2012. We specialize in designer vegetable glycerin soaps that is beautiful and doesn’t dry out your skin. We are also known for our relaxing bath bomb cupcakes. They look good enough to eat, And not forgetting our lovely sugar cube scrubs. These soaps are handmade in small batches with top of the line ingredients. No two bars of soap are going to be the same. They are just as special and unique as our customers.

Centered1Nutrition Store is a road map for your health journey assisting you in achieving your health goals. This store is a compilation of high quality health products personally tested and approved by Health Coach Meredith Anne.

Welcome to a culture where Nuzzle is committed to making its products the preferred fragrance for all people who love horses and animals. features unique, hand-sewn floral arrangements.

We are obsessed with our candles performance and stand by our guarantee that every candle purchased will always be the best scented candle you have ever owned.

We produce and sell high quality birdhouses and birdhouse kits, and plan to expand with bird feeders and more in early 2013.

The team has dedicated employees with more than 35 years experience in the business. We take pride in what we do and it shows in the high quality parts and components we produce.

3dcart eCommerce software

Dahsar Inc. has been described as selling hip, kitschy, and ironic merchandise, for example, T-shirts emblazoned with the words “Jesus” or “King of New York”. They are known for catering to “hiphop” culture and fashion, which incorporates an influence from past decades.

We are a one-stop shop for finding the perfect gifts or for treating yourself! We love finding fabulous pieces and bringing them to you so you can start or add to your collection of jewelry.

Merchant Spotlight: Gabe’s Chemo Duck


Founded by Lu Sipos after her son Gabe was diagnosed with cancer, this non-profit organization provides support for children and families living with cancer through the Chemo Duck – a plush companion that is designed to alleviate fear and anxiety in childhood cancer patients.

The cuddly Chemo Duck comes dressed in hospital scrubs and a bandanna and either a Hickman or port-a-cath style chemotherapy port. Developed with the help of child life specialists and medical professionals, the Chemo Duck Program helps introduce children and families to their new life and encourages healing through the power of play therapy.

The Chemo Duck store offers individuals and businesses the opportunity to provide a child (or many children) with a Chemo Duck of their own or donate ducks to hospitals participating in the program. Once a duck is purchased, the child can visit the Chemo Duck website, register their new friend and print out an official adoption certificate as well as other fun activities.

“When someone does something this wonderful for children, we need to do our part to help spread the word”, said Joe Palko from 3dcart, Chemo Duck’s e-commerce webhosting provide provider. 3dcart is pleased to have Gabe’s Chemo Duck Program as one of the tens of thousands of online stores powered by our eCommerce shopping cart software.

“We hear from parents every day about how Chemo Duck is helping their children get through this difficult time and that response is what drove us to turn to the Internet to make our ducks available anywhere they’re needed,” said Russ Roberts of Get it Guru, the webmaster of Gabe’s Chemo Duck Program. “By choosing 3dcart as our eCommerce provider we made it easy for parents, caregivers and hospitals to order Chemo Ducks and we have a website that’s easy to maintain and process orders from.”

By making Chemo Ducks available for purchase online the organization’s goal of making this therapeutic tool more widely available was easily accomplished. Now, a greater number of hospital staff and parents can prepare children for chemotherapy treatment and eliminate the fear of the unknown.

The Chemo Duck Store ( features two styles of Chemo Ducks as well as t-shirts, DVDs, books, backpacks and the Huggable Hope Duck which is the same model as the Chemo Duck but doesn’t include any of the medical teaching tools.

For more information on the Chemo Duck Program, visit the organization’s website at

Merchant Marketing Spotlight: Ocean Eyes Polarized Sunglasses

Many eCommerce stores are started by entrepreneurs looking to serve a niche market or fill a void in the marketplace. In the case of Skip and Karen Ledingham, they were shocked by the price of polarized sunglasses and set out to create a line of polarized eyewear that was not only stylish but realistically priced.

Ocean Eyes was born!

Started in 1998, Ocean Eyes Polarized Sunglasses began by selling their eyewear through a network of retail shops and recently decided to make their 60+ styles of sunglasses available for purchase online using the 3dcart eCommerce platform.

When asked what makes Ocean Eyes unique, Karen says besides the lower price point, each pair has a “classic” design that appeals to a wide range of consumers from the sportsman to the fashionista. Technology and quality are hallmarks of the Ocean Eyes line as well. “Some of our new frames are made with a memory polymer, called TR90, that makes them extremely bendable and lightweight.”

Quality product comes with quality service. Ocean Eyes backs up each purchase with a customer service guarantee and all orders are shipped within 24 hours. “We always stand behind our products and will do what we can to make sure our customer is happy in the end,” says Karen. “If our customers are happy, they come back the next time they’re in the market for some new sunglasses.”

While Ocean Eyes has only been online with 3dcart for a few weeks, Skip and Karen are already thrilled with the results of their new online store. “We’re really impressed by how much power and flexibility is built in to the platform,” according to Skip. “The newsletter and customer management features are great to have built in and the order notification and workflow capabilities are extremely helpful.”

While spring may be the company’s busy season, as customers begin to think about going on vacation, Karen reminds us that polarized glasses aren’t just for summer. “Our polarized sunglasses can be used year-round and are awesome on the ski slope, golf course or just driving the car. Don’t let “Ocean” in our name fool you! You need to keep your eyes protected from the sun’s harmful UV rays every day, wherever you are.” In addition to UV protection, polarized lenses allow the wearer to see clearer by reducing glare from water, wet roads, snow and ice.

All of us at 3dcart are excited to have Ocean Eyes on our platform and look forward to helping them make their new eCommerce store a huge success. Be sure to check them out online at and like Skip and Karen say, “Try Ocean Eyes and Sea More!”

How Prepares for the Holidays

In our business it feels like Christmas is year-around. It’s amazing how many US and international collectors like to add to their Hallmark ornament collections all year. But, as November approaches, our orders increase dramatically. The serious collectors shop more as they get their trees out and decide to finish a certain series or start collecting a new series. We also get a lot of first-time customers who buy only one specific type of ornament for their grandkids, best friend or parents.

Either way, business picks up in a major way starting in November and doesn’t slow down until after January.

Getting the Word Out

Starting in October, we increase the bandwidth of with 3dcart so that our site can handle a high volume of shoppers. It’s better to have too much bandwidth than not enough. This year we focused on making our Google AdWords campaign more efficient. We did this by working with 3dcart’s Search Marketing Department. We wanted to make sure our keywords were drawing the right shoppers. There are a lot more people “clicking” this time of year so we wanted to make each click count. AdWords, organic search engine results, and word-of-mouth are the avenues we take to reach new customers.

Stocking Up on Supplies

Also starting in October, we make sure we have all necessary supplies on hand. These include invoice paper, shipping labels, toner, boxes, tape, packing material, etc. It is much better to have extras than to run out of something. During this busy season, we can not go a day without shipping. And running out of supplies would put us way behind.

Promote, Promote, Promote

We advertise our promotions on our site’s homepage so all our visitors can take full advantage of what we have to offer. We also send emails to our mailing list to keep our loyal customers in the loop. We offer daily deals using the 3dcart plugin. And we offer free shipping on all orders over $50 and offer low flat-rate shipping on all orders.

Making Your Customer Feel at Home

Ornament Mall is a home-based business that started before online shopping existed and there are important elements that keep that personal feel. Most orders go out same day or next day, which ensure that they are received within 3 to 5 days. We accept personal checks and take phone orders. If we are out of an item, we help the customer locate it through another source.

Finishing Strong

We ship all of our orders through the US Postal Service. It is important to have a good relationship with your shipper. We use the Endicia 3dcart plugin to post our packages and provide a SCAN report to our carrier so that the post office can process our shipments quickly.

My advice for new merchants in their first holiday season is to make sure your website can be found on search engines and social networking sites. Search engine optimization is crucial because it doesn’t matter how great your website is if customers can’t find it. When the customers do find you, be sure to provide great customer service so they return — and tell their friends.

About the Ornament Mall is a family owned ecommerce website specializing in Hallmark ornaments. It is run by Jane Bigham and her family.

Allparts Saves Thousands, Logs 2 Million Monthly Page Views After Switching to 3dcart


switching from volusion to 3dcart


Allparts Music Corporation has provided guitar and bass parts to manufacturers, wholesalers, musicians, luthiers, retail stores and guitar repair shops all over the world since 1982. With more than 5,000 products in its Houston, TX warehouse, the company is the world’s largest distributor of guitar, bass and amplifier parts, featuring distribution across six continents. Over the years, Allparts has developed a unique business structure, splitting sales between business and consumer audiences.

Allparts launched with 3dcart in October 2012. The new software platform drove immediate results, including:

• 25% reduction in site response time
• 20% increase in page views
• Around 33% increase in per-visit page views
• 3% decrease in bounce rate
• An extra 600 visitors a day
• 2 million monthly page views
• 150,000 unique monthly visitors

On the financial side, Allparts saves tens of thousands of dollars using 3dcart over Volusion. According to Dean, the results since the switch have been enormous—and it’s only the beginning.
“In our industry, Allparts is recognized as a brand that sets the standard for quality, price and customer service,” Dean adds. “If we want to keep that status, we need a reliable, excellent software partner. 3dcart fulfills that need.

In 2009, Dean Peckenpaugh, Allparts’ IT director, saw the need for a new software platform. A few years prior, he’d worked with Volusion and had a strong experience. But after the transition, Dean began to notice something didn’t feel right.

“Volusion had undergone a huge migration, moving all of its content off of Rackspace and onto in-house servers. Soon after, the company started experiencing problems with uptime for its stores. That problem continues today.”

To make matters worse, working with Volusion threatened Allparts’ unique business model. Segmenting customers with Volusion required an enormous amount of custom code that Dean had to continually evaluate and update.

“Every time Volusion changed something, we were concerned about how it might affect the site,” says Dean. “There were actually times when things suddenly broke. It made us feel vulnerable as a business.”

Dean spent time asking questions in independent e-commerce forums, where 3dcart CTO Jimmy Rodriguez is a frequent contributor. He invited Dean to demo 3dcart, and a new relationship was quickly born. Allparts decided to make the transition.

“Not only do we pay lower fees with 3dcart—it’s also a slimmer platform that consumes less bandwidth than Volusion to perform the same actions,” Dean explains. “We get more bandwidth with 3dcart and use less. Even if we went over our core package, which we rarely do, it wouldn’t cost us half as much as Volusion.”

Price was only part of the equation. Three other core strengths within 3dcart helped sway Dean:
Ease of Use: 3dcart requires no custom code or design. Dean is able to configure frontend presentation and backend settings with very little hassle.
Customer Segmentation: Segmenting businesses and individuals is a simple process.Shipping and payment specifications automatically adjust based on different sign-in or checkout criteria.
Simple Customization: Product and category page access was a huge bonus forDean. He also cites 3dcart’s 50+ email templates asextremely helpful features.