Tips to Increase eCommerce Site Conversions with Search

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Providing shoppers with a seamless on-site search experience is one of the most important elements of running an eCommerce store.

Because regardless of what industry you’re in, if your customers can’t find the products they’re looking for they’re going to go elsewhere or to a competitor’s site. But on the other hand, if your products are easy to find and the search experience is painless, your customers will continue shopping with you in the future.

Considering that over 40% of online shoppers who purchase anything on an eCommerce site use the site search and that 80% of customers will abandon a site after a poor site search experience, you would think more online retailers would invest in site search.

As both online and mobile shopping continue to grow, it’s becoming increasingly more difficult for a retailer to stand out of the eCommerce crowd.

But, by offering shoppers a dynamic and intuitive site search, you’ll not only be able to convert more browsers into buyers, you’ll also be able to increase conversions and sales.

To help you improve your site search, we’ve rounded up four powerful tips that will increase eCommerce site conversions…

Put More Focus on Search Box

The search box is an often overlooked yet incredibly powerful feature of any eCommerce store. The site search box is the pathway to improved sales, better user experience, and most importantly, higher conversion rates. Because remember, if your site visitors can’t quickly locate your search box they’ll head to a competitor’s site to complete their purchase, so having an easy to locate search box is key.

Here are two ways to improve your conversions with your search box:

  1. Bold Placement

The first step to having a high-performing search box is to place it in a noticeable and convenient location where site visitors can locate it within seconds.  The best spot is typically in the header of a web page, where it can be free from clutter and any distractions.

  1. Clean Design
    A search box with a clean design and clear instructions will entice users to perform a search. Take the time to ensure that all search fields (input field and ‘submit’ button) are clearly differentiated and easy to locate. Retailers should also include a recognizable search icon (a magnifying glass tends to work best) to help entice visitors to search.

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Include Autocomplete

Search enhancement tools like autocomplete are a great addition to an eCommerce site because it helps direct the customer to their desired product much faster. Autocomplete shows up suggested products as the customer types, even if a spelling mistake has been made.

Optimize the ‘No Results Found’ Page

When a customer searches for an item that either isn’t in stock or that you don’t carry, rather than directing them to a ‘no results found’ page send them to an optimized landing page that will prevent them from abandoning the site and potentially lead to a sale.

You can prevent this from happening by providing similar product recommendations that they might find interesting and relevant or links back to the homepage, category pages, or the contact us page. This will help eliminate your site visitors leaving to go search on a competitor’s site and in turn, potentially lead to an increase in conversions.

Feature Product Images in Search Bar Results

To further improve online site search, it’s important to include product images in the search results so site visitors can see products that are available without having to search through the product pages. Make sure that your product photos are clear in thumbnail form, and are flattering to your product. The chances of a customer buying increases when images are displayed along with a product description. Showing product images along with suggested search terms in your autocomplete will further help turn browsers into buyers.

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Remember, improving site search is only one of the few ways that a retailer can further increase their eCommerce site conversions. While this post only touches on four ways to increase conversions, you have been given some suggestions that you can integrate into your own eCommerce conversion strategy.

This article was written by Ainsley Smith, a marketing coordinator at Nextopia. Nextopia provides site search, navigation and merchandising solutions for internet retailers. Learn more about Nextopia in the 3dcart app store.

Rediscovering Multichannel Marketing Opportunities in a Changing Ecommerce Landscape

Ecommerce is changing at break-neck speed and with it, the way shoppers discover and shop for products. And in our experience working with thousands of online retailers over the past decade, we’re seeing that not only has ecommerce gotten more crowded, but it has also become exponentially more diverse and intricately complex.

This presents retailers with a variety of new opportunities and challenges when it comes to marketing their products.

A quick look at the new ecommerce landscape tells us that multichannel marketing now means more than just pushing products onto a couple of marketplaces and shopping engines; it means expanding your products’ reach and leveraging each channel’s strengths to build relationships with highly targeted audiences.

Let’s explore the changing ecommerce landscape and uncover new paths to lead shoppers to your products.

The Engines of Product Search

While it’s true that organic search through Google and other search engines account for the highest percentage of ecommerce search, there’s another truth that should demystify the customer acquisition process for retailers hung up on achieving organic SEO success: More than half of U.S. shoppers start their search for products on Amazon.

According to the BloomReach study, 55% of people searching for products go to Amazon first, while only 28% begin with Google. That is, by far, the widest gap we’ve seen, but other surveys show that Amazon is beating Google to various degrees in product search.

Taken together, those are significant numbers. And they don’t even account for two other important factors:

  1. The percentage of people starting their search on other online marketplaces.
  2. The percentage of people clicking on an Amazon link that comes up in organic search results.

The latter answer, by the way, is a staggering 41%. Yes, you read that right. Even if someone searches for a product using Google or Bing, on four out of every 10 “organic” searches they’re still going to Amazon.

Your solution to this trend seems pretty simple, right? Just list your products on Amazon.

Well, that’s a good start. But what you really need to understand is why people go to Amazon first. Often cited reasons include its large selection, free shipping, low prices, lots of product reviews, “superior” search capabilities, a mobile friendly responsive site and a world-class mobile shopping app.

These things are important to note for two reasons.

First, because it tells you that pricing and shipping options are crucial to success on Amazon. In particular, offering Amazon Prime is a big way to boost your products’ visibility and conversion rates.

The second reason that knowing the “why” is important is because it also serves as a way of telling you where else you might want to list your products:

  • On other big marketplaces due to the large selection
  • On channels that offer the ability to review
  • On channels that let you offer free shipping
  • On channels with a mobile-friendly interface

Bottom line? The more places you list your products, the more likely they are to be found.

Window Shopping as Image Search

You know that high-quality product images are important in driving sales. You’ve probably read about how visual content makes people more engaged. You may have even heard that people who become visually engaged with a product are 70% more likely to purchase it.

But what you might not realize is that channels like Google and Pinterest are now making it possible for people to find products solely through image search. How?

Visual search is a tool that can recognize products in pictures. In the case of Pinterest, if you click on a particular image while using it, visual search will pull up images of similar products. Additionally, Pinterest has incorporated Buyable Pin buttons and shoppers can essentially make a purchase based on a picture alone.

What this means is that product image optimization is the new SEO. If you haven’t already been using alt tags and descriptive file names in images, and doing keyword research to match the search terms users and typing in when looking for images, start now.

Social Media Influence

A relatively small number of people actually buy things directly through social media channels. That being said, there are many ways that social networks can affect sales, customer engagement and brand loyalty.

According to a survey from PricewaterhouseCoopers, people do a number of things on social media channels that affect their purchase decisions: read comments, reviews and feedback; receive promotional offerings; view ads; learn about current product and fashion trends; and associate with specific retailers and brands.

Let’s take a closer look at these:

Liking retailers and brands. About a fifth of people said they were influenced by “associating” with business on social media. When you like a page, you can choose to receive updates and notifications, which can serve as motivators to interact with a retailer or brand and convert.

Keeping up with fashion and product trends. Social media lets you see what’s popular with your friends. With celebrities. With specific influencers. Learning what’s “trendy” at the moment can push people to buy so they feel up-to-date with current fashions. Twenty-five percent of those surveyed said that learning about trends influenced their buying.

Seeing relevant ads. When someone sees an ad on social media, it can be a powerful thing, with 30% of respondents saying it influenced their decision to buy. This is at least in part due to the fact that social media channels tend to possess powerful segmentation tools that allow you to home in on your specific audience.

Getting free stuff. Promotional products are a proven way to increase brand awareness, goodwill, and loyalty – not to mention the fact that they basically act as free advertising. Well, social networks have proven to be an effective medium for organizing contests and other giveaways, and 44% of people say that getting a promotional product affects their shopping behavior.

What others say. The biggest and most important way that social media channels influence people is by providing a space that lends itself for shoppers to share their opinion. Sometimes this comes in the form of feedback or comments, and sometimes in the form of full reviews. All of which can find their way to shoppers at critical moments in the buying process. In fact, 45% of people surveyed admitted that “reading reviews, comments and feedback” most influenced their purchasing decision, narrowly edging out promotional products.

Other factors are involved. People are more likely to use social media when shopping for particular types of products, such as baby items, home furnishings and electronics. And, not surprisingly, millennials are far more likely to be influenced by social media than other groups, with almost half saying Facebook and other social networks affected their purchasing decisions.

There are a number of actionable things to take from this information.

First, think about whether or not your audience is likely to be searching for your type of products on social media. Selling pacifiers to new moms? You’re in! Selling high-fiber cereal bars? Um… maybe. As long as your message is tailored to fit the channel’s aesthetic style and tone of voice.

Second, solicit feedback and reviews, and cultivate relationships with influencers on social media. Eighty-eight percent of people trust online reviews – and many put as much stock in them as they do recommendations from people they know. Social media can combine the best of both these worlds by offering online reviews and recommendations from people shoppers know.

Third, if you aren’t already, run some promotional campaigns on social media channels. It’s an inexpensive way of connecting with your audience and earning their goodwill – and, as mentioned above, a really good way hyper-target shoppers using social’s ability to segment audiences. And compared to other types of channels, it’s relatively easy to create social ads.

Public Wishlists and the Collective Shopper Consciousness

Amazon’s lets shoppers add items from other websites to their Registries or Wish Lists. So, for example, a shopper could create a list of potential birthday or baby shower gifts on Amazon, and in it, include products that may not be available on Amazon’s platform.

This is a nice feature for shoppers, but for Amazon sellers it’s yet another way to get shoppers to be on – and buy on – Amazon.

Similarly, Pinterest lets shoppers pin products from around the Web on boards as a way to save and organize them. Retailers can then market products to shoppers with related interests via promoted pins.

Wanelo is a mobile app that lets shoppers search for products from a wide variety of big brands, tiny boutiques and even independent sellers, and encourages them to save the items they like into collections and wishlists.

Once they do this, shoppers can share their lists as texts or embed them on their personal blogs. Even more interesting, they will receive alerts when the items they’ve saved go on sale… but only if the brand or store selling that item has submitted its product data feed to Wanelo.

And that’s where things start to get interesting for retailers and brands.

Not only will users get sales alerts if you submit your product data feed, the app will prioritize your products and give them more visibility. Moreover, as a brand or retailer, you can create product collections to make them easier for potential customers to find, and even add the Wanelo button to product listings on your own site to let browsers on your site add your products to their lists.

Conclusion

The ecommerce landscape is growing. It’s becoming more segmented; more niche. Tapping into the methods of merchandising this growth creates – ensuring your products are present where shoppers search, optimizing images for SEO, and leveraging the reach of social and wishlist apps — will open new paths for shoppers to discover your site and give you more chances to convert them into buyers.

By diversifying and expanding your claim of the ecommerce playing field, you put your products in better position to reach millions of shoppers at every stage of the buying cycle.

This was a guest blog post by GoDataFeed. GoDataFeed is a product data feed solution that streamlines how you publish your 3dcart store catalog on Amazon, Google, Walmart and 200+ ecommerce channels, allowing you to optimize product data, automate feed submissions and boost performance quickly and effectively. For more information, visit the GoDataFeed 3dcart App.

These 5 eCommerce Marketing Methods Will Give You the Upper Hand

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What eCommerce marketing methods are being used to gain more conversions by online retailers? While there isn’t one standardized answer here – as most marketers have quite a few weapons in their digital arsenal – there are a few that stand out. There most certainly is a science to digital marketing. And while a certain approach may work like a charm for one retailer, it’s never assured that it works across the board for another.

The real trick is in finding your niche. These following six eCommerce marketing methods can help you stay ahead of Google’s constantly changing algorithms, while helping you grow your social channels, improve your online rankings, reduce cart abandonment and improve the customer relationship. Consider adding them to your personal arsenal so you can get a step ahead.

Using Long Tail SEO Keywords

Long tail keywords can get you ranked for your store’s products and listings quickly. They also are powerful traffic drivers that can help you attract more visitors each month. One of the most respected names in Search Engine Optimization (SEO), Neil Patel, uses a long tail keyword strategy to rank websites time and time again, in particular, eCommerce websites.

So what are long tail keywords? They are two and three-word (or sometimes more) search terms that help attract website traffic because they can easily get ranked. For example, instead of using a short keyword that is more competitive to drive traffic to an HD TV, like “Sharp HDTV,” which would rarely ever rank, you can instead use something like, “Discount Sharp HDTV Cheap Shipping,” which will rank faster.

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With the proper research, you can easily find thousands of these traffic-driving keywords that you can pepper throughout well-written product descriptions to easily rank on the first pages of the search engine results. Doing so will result in more traffic and more conversions over time. Consistency and patience is the approach you want to take here.

The Power of Online Product Reviews

Online product reviews have been shown to be a powerful tool that can help you improve brand loyalty and customer retention as well as helping you attract new customers to your business. According to a Marketing Land report, “90% of customers say buying decisions are influenced by online reviews.”

As part of the study, a survey that was conducted by Zendesk, on behalf of Marketing Land, polled over 1,000 respondents. The findings revealed that a negative product review influenced 86% of buying decisions; a positive review influenced 90% of buying decisions; and having reviews in general affected 88% of all buying decisions.

Hosting verified product review on your site is also beneficial to SEO, too. Since the reviews add a steady stream of fresh, relevant content to your product pages, they also can help your pages rank higher than your competitors’ because they feature more content that’s constantly refreshed. Combined with the aforementioned statistics, they represent an easy way to help give your sales a strong boost.

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Creating Social Media Ambassadors

Amassing a loyal following on a social channel like Facebook or Twitter can help you attract more sales than you might imagine. Mashable advises that you assemble a team of “super users” on various social channels, and create campaigns that have clearly defined goals and incentives for all participants.

Most social media ambassador campaigns are reliant on a mixture of content, video and imagery. Usually, incentives to ambassadors include things like sending them products to review on their social channels, blogs or review sites in exchange for such reviews and social sharing. Getting this type of saturation can enable your brand to obtain exposure to thousands of prospective customers, and can result in a healthy and long term return on investment.

Cart Abandonment Emails & Retargeting

When a shopper visits your online store and adds an item to the cart, but then leaves your site before completing the checkout process, this is a term that’s called “cart abandonment.” According to the Baymard Institute, cart abandonment rates average at about 68% in eCommerce. Common reasons include: Pricing discrepancy, complicated checkout process and “everything else.”

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A simple way to earn back the business of potential cart abandoners is by sending a cart abandonment email. A KissMetrics case study found that by sending such emails, the reconversion rate can be as high as 12%, making them an attractive option.

Additionally, look to get a retargeting system in place at your online store. Such a service helps you reconvert on abandoners and bounced users by displaying ads for you store at other sites they may visit during their web browsing. Most only charge by the click, so you’d only be paying for visitors that actually returned to your online store.

Cross Channel eCommerce CRM

One last marketing tool you should consider adding to the lineup is a cross-channel eCommerce CRM system. According to Forrester, cross-channel retail sales will surpass $1.8 trillion by the end of 2017. With an estimated 7% of all retail coming from e-commerce, it’s a smart idea to consider a way to view your cross-channel data and enhance the relationship with your customers.

Newer cross-channel eCommerce CRM solutions like ReadyCloud plug right into your 3dcart store. It uses the existing data to create detailed customer profiles with real-time sales, order, shipping and returns history. This helps you learn what your customers are doing at your 3dcart store and on marketplaces that you likely also have a presence on, such as Amazon and eBay.

By being able to evaluate your cross-channel sales data, you can better predict trends, customer behavior, shipping cost, returns volume and seasonal rushes. This gives you the ability to make small changes beforehand, so you can roll out revenue-producing campaigns that market the right products to the right people at the right time for maximum results.

This was a guest blog post by ReadyCloud. Learn more about the ReadyCloud app, ReadyReturns, in the 3dcart app store.

Ink 4 Cakes finds success by enhancing their site search


drago-kalajdzic-ink4cakesFounded in 2007, Ink 4 Cakes specializes in edible products ranging from wafer paper, icing sheets, and edible printers with edible ink cartridges. The company features high quality, FDA-approved filtered edible ink, as well as kosher certified icing sheets and wafer paper.

Struggling with search

Through shopper surveys, 3dcart customer Ink 4 Cakes identified a major hole in the customer journey from search to sale. Customers who visited the online store struggled with search. The results of keyword search were frequently too broad, resulting in lost sales and an increased burden on the company’s customer support team.

While some customers prefer using keyword searches to find what they’re looking for, others can use a guiding hand, especially when confronted with a large number of potential product matches. Ink 4 Cakes founder Drago Kalajdzic saw a clear opportunity to help connect confused customers with the products they needed.

Making site search simpler

Through the 3dcart app store, Ink 4 Cakes discovered FusionBot and integrated a more faceted, advanced search solution into their online store. FusionBot’s Advanced Search app creates a series of filtering options that can help customers narrow down the products they see based on factors like price, category, color, feature, and more. These filters live in the sidebar of the site’s search page and update dynamically as customers choose the filters they want to use. So, if a customer chooses the “Edible Inks” category, the page automatically updates the other filters to only include the available brands, uses, features, colors, and other factors associated with that category.

Drago wanted to take this solution to the next level. He got in touch with FusionBot directly. Together, they created a custom “Edible Ink Finder,” a feature on the homepage that makes product filtering fast and simple. When customers visit Ink4Cakes.com, they’re able to choose the exact brand and model of printer and what kind of ink they’re looking for using dynamic drop-down menus, then clicking “search.” The website loads a search results page based on the filters, and customers can tweak their search using the advanced sidebar functionality if they need to.

According to Drago, working with FusionBot to build the customer solution was a great experience. “[FusionBot’s] customer service and implementation were impeccable. Very fast and responsive for questions. Highly professional.”

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Icing on the cake

The product finder helped cut back on unfruitful searches that relied too heavily on customers to find the exact wording for the search. In the first month alone, Ink 4 Cakes realized sweet results, including an 8% jump in conversions and a 30% drop in customer support calls.

Because FusionBot is tightly integrated with 3dcart, Drago can control the search experience from the backend of the ecommerce platform. It all runs together seamlessly, creating a central management experience that helps small business owners keep a tight, organized shop.

To learn more about how FusionBot and 3dcart work together, visit the 3dcart app store.

Transform Your Ecommerce Website into a Mobile App with AppNotch

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Mobile commerce is gaining momentum as the number of consumers researching and buying on their mobile devices continues to grow. As of 2015, nearly one-third of all eCommerce sales stem from mobile, a trend driven by bigger screens, improved mobile search, and smoother buying experiences.

Many online retailers looking to take advantage of this rapid growth have wisely turned their attention and resources toward developing a mobile commerce strategy. But what many businesses fail to realize is that a complete mobile commerce strategy isn’t synonymous with responsive design alone; a mobile app should be a cornerstone of your mobile strategy, too.

Apps encourage brand loyalty and social sharing; makes the shopping experience faster and more secure; and can dramatically improve the overall user experience. They allow you to deliver a streamlined, personalized experience for each device, such as an iPhone or an Android tablet, and can help you drive user engagement and increase sales through push notifications.

AppNotch, a mobile app creation platform, makes it easy, fast, and affordable for online retailers to create and maintain apps – no coding required. In just minutes, you can turn your website into a powerful app that can help you increase sales, boost your SEO ranking, and promote customer engagement.

AppNotch features include:

  • Put Your Store on Your Customer’s Phone – Your app on your customer’s phone makes it easier for them to business with you.
  • Be one tap away to order
  • Unlimited Push Notifications – Send timely notifications to your customers’ phones informing them of specials, alerts, or events.
  • Boost Your Brand – AppNotch will publish your app in Google Play and Apple iTunes
  • Synchronized Marketing – Your new app store will be synchronized with your website and web store. Anytime you update your website, your mobile app will be updated in real time.
  • With Google deep linking websites and apps in app stores, your app will offer SEO benefits.

You can use AppNotch to transform your website in your own app for only $19/month or $99/year subscription plus a one-time publishing fee for Google Play and Apple iTunes of $99. To learn more, visit the 3dcart App Store.

We Made a Decision Tree of the Best Places to Sell Online. Here’s How We Did It.

One of the most important decisions you make when you start your eCommerce business is what marketplaces you’ll sell on. As we just learned with the quick acquisition of Jet.com by Walmart, the eCommerce landscape is frenetic. There are a lot of options and they change at a moment’s notice. It’s easy to get lost in all the commotion. Ecomdash works with business owners of every type, so we wanted to create a resource for them to better navigate the marketplace landscape, something like a roadmap. After a couple of late afternoons spent scouring seller restrictions, we created a decision tree that helps sellers know the best place to sell their items online. We even threw in a side-by-side comparison of listing fees. Scroll all the way down to see the full infographic.

The Process

Our goal in putting together this flowchart was to create an empowering document for eCommerce business owners. Originally, we conceived of this project as a direct comparison of the marketplaces. We believed we could use seller fees and restrictions to create an objective assessment of the “best value” for sellers. We quickly discovered as discussions went on that what we were trying to do was a fool’s errand. There were too many variables to consider. The best value for sellers depended more on the product than the marketplace.

For example, imagine a jewelry seller who makes rope bracelets by hand. Which is better for that seller: Amazon, eBay, or Etsy? We could try to put together an objective evaluation of seller fees, but we’d be left with a lot question marks. Is this a business owner or an individual seller? Have they purchased UPCs for their listings? How many listings is the seller posting? Does the seller have the time to apply for any special permissions for their marketplaces? Instead of viewing the questions as a detriment to our project, we decided to let them drive the project. Why let the marketplaces dictate the questions when we could let the questions dictate the marketplace?

The Questions

So, we had our concept. We then had to figure out what questions to ask to guide our research. The first and most important question we came up with was whether or not the product was pre-owned. Some marketplaces are designed to sell new merchandise. They gear their marketing efforts towards shoppers who value consistency and reliability over quirk and novelty. Generally, we found these marketplaces to be Jet.com, Rakuten, Sears, and Amazon. Other sites have audiences a little more willing to accept uniqueness in exchange for a better deal, or the thrill of a rare find. This applies to eBay, Etsy, and Newegg.

We went on to ask other important questions, such as how important “seller freedom” is. Amazon is a great site for consumers, which is why we recommend every ecommerce seller should be on the site, but their restrictions were by far the strictest of all the marketplaces we researched. Amazon’s strictness on sellers is what makes them so successful. Customers know they can trust Amazon purchases. If the freedom to price, photograph, and describe your products however you want is important to you as a seller, Amazon is likely to be a bit frustrating for you.

The Results

The result of this process was an infographic that’s uniquely seller-centered. Many artifacts that attempt to answer a similar question to ours focus mainly on the marketplaces. By focusing on the seller and the product, we hoped to provide a more actionable and more useful resource for business owners faced with difficult decisions.

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You can read our full thoughts on our blog.

This was a guest blog post by Dion Beary at Ecomdash.

Dion from EcomdashDion Beary writes about eCommerce, television, and sci-fi movies. His passions are Twitter, casseroles, and 00’s rap. He uses his job as a content creator for ecomdash to prop up his addiction to Chuck Taylors and Vans.

Say Goodbye to Busywork with Zapier

zapierRunning a business may not always entail backbreaking work, but it is often comprised of daily, time-consuming tasks. Whether you’re running a small bakery or a large electronics shop, odds are there are facets of your business that you’d be happier not handling.

But what if there was a way to simplify business operations? A way to cut out all of the tedious work that eats into your valuable time, and give you the freedom to get back to the work that matters most to the success of your business.

Zapier, a web automaton service, can help you do just that. With Zapier, you can build “Zaps” which can automate varied parts of your business.

So what’s a Zap, exactly? It’s a blueprint for a task you’d like to do over and over again, made up of two parts: a trigger and an action. An example might be “When I get a new entry from a Wufoo form, create a new lead in Salesforce.” Once you’ve created a zap, you’re all set – Zapier will continue to run it automatically without any guidance or additional effort on your part.

Zapier supports hundreds of apps. You can mix and match nearly any combination of triggers and actions to automate just about anything and everything. Quickly and easily eliminate repetitive, tedious tasks without having to rely on expensive freelance developers to build you a custom solution.

Ready to start effortlessly moving data between web applications? Visit the 3dcart Knowledgebase to get started.

Increase Your Business’s Visibility with Automatic Google Shopping Feed

Google Merchant CenterBillions of people use the internet everyday to research and buy products, yet a large percentage of online businesses aren’t doing everything they can to capitalize on this shopping trend.

Harnessing the power of online marketing is one of the most crucial facets of running a successful online store, and few online marketing channels are as powerful as Google Shopping. By putting your products in front of Google users, you can easily advertise your products to a global audience, increasing traffic and sales for your online store.

But creating, submitting, and updating a Google Shopping feed isn’t always a fast or simple task, especially for merchants that lack the interest, time or energy for marketing.

3dcart’s Automatic Google Shopping Feed Service makes it easy to capitalize on Google’s dominion over the web. Merchants can get their products in front of eager shoppers without to waste time setting up, reviewing, and updating their feed.

The Automatic Google Shopping Feed Service includes:

  • Setup of Google Shopping Feed
  • Automation of Google Shopping Feed to submit to Google once per day.
  • Monthly review of Feed to make sure everything is submitting properly.
  • Google Merchant Center setup for product feeds.

To learn more about how you can automate your Google Shopping feed, visit the 3dcart App Store.

Save on Shipping Costs with the Multiple Distributor App

Multiple Distributors

The eCommerce landscape is changing, not just in terms of how and where customers are purchasing products, but how they receive those products, too.

Fast, reliable delivery, more than ever before, is critical to the long-term success of online businesses. Cutting-edge technology has become the backbone of order fulfillment, allowing merchants to more easily meet the growing expectations of today’s demanding shoppers. By expanding operations to include multiple fulfillment centers, businesses can reach customers with unmatched speed, ensuring a great shopping experience all the way to delivery.

But while multiple distribution centers throughout a region or country can help businesses improve customer satisfaction and even save on transportation costs, it’d be a lie to say the fulfillment model doesn’t present its own complexities and challenges.

Efficient order management is key to running a successful business, and with multiple distribution centers, managing incoming orders can be tricky without the right tools. How do you ensure orders are shipped from the correct distributor, not only so that your customers receive their order as quickly as possible, but to keep your shipping fees down, too?

3dcart’s Multiple Distributors app is the simple solution, allowing businesses to save time, money, and improve the overall efficiency of their fulfillment operations. Using Multiple Distributors, merchants can specify which regions a distributor will ship to, with orders assigned a distributor based on the shipping destination’s proximity to the distributor.

Key features of Multiple Distributor include:

  • Set up your product’s multiple distribution centers – including which areas each distributor will ship to. (EXAMPLE: Distributor A will handle West Coast destinations while Distributor B will handle East Coast)
  • Your clients place the order on your 3dcart store
  • Order will be shipped using the applicable distributor

To start saving money and boosting customer satisfaction with Multiple Distributor app, visit the 3dcart App Store.

Encourage Repeat Business with Automatic Reorder Reminders

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A great online store is designed with its customers in mind, capable of delivering a memorable shopping experience before, during, and after checkout.

While your website’s design is crucial to securing sales, it’s important to remember that not every customer that visits your store intends to make a one-time purchase. Countless items require regular replenishment, such as coffee, pet food, e-cigarette liquids, and mechanical parts that wear down quickly. And if you’re lucky (and savvy) enough to secure a customer’s loyalty, that means they’ll be back time and time again to repurchase your goods.

For many customers, however, remembering when to reorder isn’t always an easy thing. Unlike an empty tube of a toothpaste, which can be quickly remedied with a trip to any convenience store, customers that run out of your product are left in a rut, deprived of their beloved good, and likely a bit peeved, too.

Helping customers avoid such pesky situations can not only boost sales for your online store, but dramatically improve customer satisfaction, too. With 3dcart’s 3dReminder Reorder Service, you can help ensure customers are always well-supplied with their renewable products. Customize and configure email reminders that will automatically be sent to your customers, notifying them that it’s time to reorder their item.

3dReminder highlights include:

  • Configure your reminder settings to specify the frequency options available to your customer
  • Specify which products will have reminders available
  • When your customer orders a renewable item they can sign up for reminder emails during the ordering process

Ready to improve your customers’ user experience and start boosting sales? Visit the 3dcart App Store to get started.