Take Advantage of Group Buying Benefits with Group Deals

Take Advantage of Group Buying Benefits with 3DCart 4’s Group Deals Feature

Group buying has exploded into one of the hottest retail trends on the market—so why hasn’t your business cashed in on it yet? Groupon is one of the fastest growing startups of all time, and businesses everywhere have enjoyed the benefits of working with the company.

The only major drawback of working with a group-buying platform like Groupon is that you’ll have to pay out on the sales you make. It’s a fair system, but your business is already taking a cut on profits by offering the deal. If you’d like to run a group buying campaign, cut out the middleman and start an organic deal with “Group Deals,” a new feature included with 3DCart 4.

The new “Group Deals” feature empowers you with the ability to move inventory quickly by selling large blocks of product offered at a discounted rate to a minimum group of participants that must be reached for the deal to go through. Take a look at the points below to understand how launching your own group deal can help you convert more sales.

1. Go viral.

Groupon exploded onto the scene as a result of social media and the ease with which shoppers can share content. If you have a following on your social media channels, corporate blog, newsletter or other marketing channels, your customers can help you go viral because it’s in their interest to share the deal with others so enough people buy and it tips.

2. Keep all of your profits.

Yes, you’ll have to take a hit on profits to offer a deal—but the potential for new customers and more conversions can make it all worthwhile. As we mentioned earlier, Groupon takes a cut from every deal they launch; by organizing your own group deal, you’ll take less of a hit on your profits by cutting out the middleman. The feature is easy to use and integrated directly into your online store.

3. Run as many group deals as you like.

Groupon has expanded to promote thousands of companies across the spectrum of business—and that means you’ll have to wait your turn to launch a deal. With your own group deal feature, you can run your deals whenever you want. No more waiting in line, no more compromising on when you want to run your promotion. For instance, if you sell Fourth of July decorations, it’s a popular time of year for any store to run a promo, so good luck striking a deal with Groupon. Your store’s built-in group deals function makes it simple to take advantage of the holiday and drive higher sales.

4. Control how you promote.

The middleman always has the best opportunity to promote its brand when you work with LivingSocial or Groupon. Without the middleman, your brand won’t have to share the spotlight. You have complete control over how you promote your deal, so make the best of it!

Group Deals are new in 3dcart 4. This in addition to Daily Deals, Make-An-Offer, Autoresponders and 3dFeedback make 3dcart 4 the ideal solution for your online store.

About the Author:
Jimmy Rodriguez is CTO and co-founder of 3DCart, developer of an e-commerce suite for businesses of all sizes. As an authority on e-commerce best practices, Jimmy combines more than 8 years as an e-commerce developer and web programmer with SEO, social marketing and business intelligence.

GoDataFeed offers Bing’s NEW DEALS PROGRAM

Increase Sales with Bing Shopping’s

New ‘Deals’ Program


If you’re promoting your products on multiple comparison shopping channels, GoDataFeed, our shopping channel marketing partner, just added Bing Shopping’s ‘Deals’ to its Bing Shopping feed template.

Bing Shopping Deals is an optional program designed to increase sales with limited-time, discounted offers. Bing Shopping will be launching its ‘Deals’ program this week and GoDataFeed merchants who wish to participate, are able to so by simply adding the deal specifications through their existing Bing Shopping feed.

What is a Deal?

A Deal is defined, by Bing Shopping, as an online offer that contains a “temporary reduction in price.”  Merchants who want to take part in the optional Bing Shopping Deal offerings, required fields include Price with Discount and Date the Deal is Added. Optional fields include Deal Expiration, Deal Description, Promotional Code, Location and more.

Already Submitting to Bing Shopping?

All required and optional fields are included in GoDataFeed’s Bing Shopping feed template, so merchants already submitting their feed to Bing Shopping, who wish to add ‘deals,’ component to their feed, simply need to add the deal data to their current source file and map that data to their Bing Shopping feed.

Getting the Best Results

Deal attributes will only be displayed to help shoppers make better buying decisions. Merchants are highly discouraged from adding deal attributes to regularly priced offers, with no added relevance or reduction in price. Bing views this practice as ‘abuse’ that can diminish your brand and reputation, and may result in Bing taking, ‘corrective measures,’ including discarding offers that are not actual deals.

Not on Bing Yet?

While Bing Shopping has temporarily paused onboarding of new merchants, check back with them periodically, as they will be accepting new merchants soon. Learn more on Bing Shopping.

Short on Time?

GoDataFeed can create the new Bing Shopping feed for you!

Contact them for more details.

Need to Streamline Your Shopping Feed Campaigns?

GoDataFeed’s Feed Optimization experts will help you get started with 2 free shopping feed setups

Visit www.GoDataFeed.com

View an Online Demo instantly, or

Start your Risk-Free Trial today

Boost your SEO with customer reviews

SEO, 3dfeedbackThe following is a guest post from James Agate, SEO Director at Skyrocket SEO –  an eCommerce SEO company that loves to work with small and medium sized online retailers to help them make more money.

Want to increase visitors to your online store and make more sales without spending a penny extra on advertising?

Encouraging customer reviews is the way to do it!

As business owners we spend our lives trying to make our products and services stand out from the competition. Many of the eCommerce clients I work with have a great website that runs on a fantastic platform and is easy to navigate. They provide good customer service and offer a great choice of products but they fall down when it comes to their actual product pages.
All too often we see product pages that contain nothing more than a couple of images and a standardised product description that, if the product is sold elsewhere online, could be on hundreds of competing websites. This not only creates a poor user experience but it can also create duplicate content issues with the search engines – hampering your SEO efforts.
High-quality, unique content forms the bedrock of any successful SEO campaign and with Google’s recent Panda updates – it has never been more important to improve the quality of your web pages.
A great way to do this is through encouraging customer reviews on products. Not only will this give your SEO a real boost but also; according to Reevoo.com, a leader in the social eCommerce field in Europe, customer reviews can boost online sales by an average of 18%. That’s an increase in sales without having to spend an extra penny on advertising which means more money on your bottom line!

The benefits

Trust and reliability are becoming more important factors to Google – an abundance of customer reviews will send the right kinds of quality signals to Google about your website.
Fresh content being added to your website without you having to invest any time or money – Google loves new content.
Target the long tail – user reviews add to the richness of a page which will give your product pages the edge in Google and get you ranking higher for product specific search terms (which tend to convert better).
User generated content like reviews add a social depth to your website which is important because customers are increasingly concerned with what their friends, professional network and even strangers say about a product or service = Better conversion rate.
In future, when Google opens up rich snippets functionality to the majority of website owners, eCommerce websites will be able to mark up their pages and product review information like a star rating could appear next to the search listing which results in a much higher clickthrough rate – again resulting in more traffic from the search engines.

Luckily, you can collect and manage customer reviews easily within 3dcart…

How to set your store up to collect customer reviews

Settings > General > Store Modules and then scroll to the product reviews section where you can tick or un-tick the options as required. There is also a tutorial within the 3dcart support area if you get stuck – Product Reviews Tutorial
The product reviews module within 3dcart generate reviews that are indexable by the search engines, whereas some review plugins wrap reviews in javascript or flash which make it hard or almost impossible for Google to spider and index the content so that’s something to think about if you are considering implementing this on other websites that don’t run on 3dcart.

How to encourage customer reviews

Incentivize giving reviews
We already know how powerful getting reviews can be and this should give you the encouragement you need to invest in incentives for generating reviews. I’m not advocating handing over cash or anything like that because like I have already said, this exercise is about boosting SEO and improving conversion without spending any extra cash. But a simple way to ensure you get customer feedback (and a repeat order) is to offer a discount or special offer coupon for use on their next order if the customer writes a review.

Email people that have purchased
When 3dcart version 4 arrives, you will be able to setup an autoresponder which sends an email to the customer a given number of days after they have purchased automatically. You can set it and forget it, and your website will be collecting reviews without you having to lift a finger.
In the meantime though, you could make asking for feedback a step in your fulfilment process as hearing from customers and adding that human touch is always a good thing to do. If you don’t ask, you don’t get is an old adage that very much applies to the world of customer reviews.

Embrace bad customer reviews
Encourage people to leave constructive feedback about a product you offer. It makes you look more authentic because you are A) accepting that we don’t live in a perfect world and B) it gives you the platform to respond, perhaps answering queries that you wouldn’t otherwise have seen, allaying fears of other potential purchasers and giving you the chance to flip a disgruntled customer into a delighted repeat purchaser.
That being said, it is worthwhile monitoring reviews that appear on your website to ensure factually incorrect, harmful or defamatory reviews aren’t published about your business.

Connect customer reviews with your social media presence
Garnering customer feedback might not always come in the format of written reviews, it can also be in the form of social proof i.e. likes, tweets and now +1’s. Social media is powerful so you should embrace it…According to recent data published by Hitwise; to an online retailer, each Facebook fan is worth 20 additional visits over the course of a year so it makes sense to ‘bake’ Facebook into your website and build Facebook into your marketing strategy.
You can already add Facebook like buttons to your product pages individually (my suggestion is that instead of like you change the format so that it says ‘recommend’ – see here for more details)

When 3dcart 4.0 arrives you will be able to easily add a Facebook send button to all your product pages. The Facebook send button allows users to send your URL to a Facebook friend’s inbox or directly to a group wall that they are a member of. This is powerful and can be leveraged by using your final customer feedback email to encourage users to revisit the page of the product they just bought and getting them to send it to their friends via Facebook – there is nothing more powerful than a direct recommendation from a friend that you trust or respect.

I’m happy to answer any questions in the comments section below

Five Reasons Why Online Stores Should Run Daily Deals

Five Reasons Why Online Stores Should Run Daily Deals

For brick-and-mortar outlet stores, running a sale is a huge way to draw in more customers. That same concept can be applied to online stores—but what’s even better than putting half of your stock on sale for a short period of time? Running a daily deal on a single item, of course!

When 3dcart 4 launches in a couple of weeks, online stores will have the ability to feature a daily deal as part of their promotion efforts. As a store owner, you have the ability to slash the price as much or as little as you like.

So how can daily deals help your store gain more quality exposure? Below are five reasons why you should take advantage of the new “Daily Deals” feature.

1. Drive more conversions by adding urgency.

With a daily deal feature, you can set parameters based on time limits and stock that add a greater sense of urgency to the deal. Perhaps a customer considered buying the featured product in the past but set it aside for one reason or another. That customer now has more incentive to buy immediately, closing the sale for your store.

The same rule applies to customers surfing your site; the deal might sweeten the purchase for the customer, causing them to make an immediate purchase rather than dragging their feet and in some cases forgetting about the purchase altogether.

2. Pique customer interest with exclusivity.

Shopping online can be overwhelming, even when you’re only browsing one store. Singling out a specific product and featuring it on your homepage is a great way to pique customer interest in the item. You won’t be able to target everyone, but you’ll be able to single out the customers that are most interested in purchasing that specific product and dangle a carrot in front of their noses.

3. Let partner sites promote your deals for you.

Everyone loves a good deal—especially shopping sites and blogs that love to spread the word on sales and other deals. When you launch a deal with a lower price than shoppers can find anywhere on the web, shopping sites are apt to pick up the news and give your store some extra exposure. Of course, it doesn’t hurt to send out a few emails to sites you’d most like to be featured on; they may be grateful for the tip.

4. Generate more content for social media channels.

You need information to share on social media channels, and unique content is the best kind of content to share with your followers. Using social media to share daily deals makes it simple for your customers to take the deal viral and drive more traffic to your site. Effective use of social media is exactly how Groupon exploded into one of the fastest growing startups of all time.

5. Clear stock of outdated products.

The new model is in and you haven’t sold out of the old one? No problem! Feature the old stock as a daily deal, slash the price and drive more sales as a result.

Daily Deals are new in 3dcart 4. This in addition to Make-An-Offer, Autoresponders and 3dFeedback make 3dcart 4 the ideal solution for your online store.

About the Author:
Jimmy Rodriguez is CTO and co-founder of 3DCart, developer of an e-commerce suite for businesses of all sizes. As an authority on e-commerce best practices, Jimmy combines more than 8 years as an e-commerce developer and web programmer with SEO, social marketing and business intelligence.

How 3DCart 4’s New Price Haggling Feature Drives Sales Higher

How 3DCart 4’s New Price Haggling Feature Drives Sales Higher

Savvy online comparison shoppers will always find the lowest price for their purchase—and that can be frustrating for online store owners because you don’t have the time to research every single competitor to compare prices on every single product. How do you snag some of that bargain shopper business without hiring on a researcher or spending countless hours doing the research independently?

Launching in early July, 3DCart 4 might have exactly what you need to solve the problem and drive up conversions. Our new “Make-An-Offer” feature gives you the ability to cash in on bargain shoppers you might be losing to lower prices elsewhere on the web.

From your end, it’s a simple tool to use. For each product you want the feature to apply to, set a percentage below the original price that still works for your profit margins. Any time a bargain shopper names his or her own price and it’s within the percentage, the purchase is automatically approved. If the shopper names a price below the percentage, you’ll have the ability to approve or decline the sale.

By adding the “Make-An-Offer” feature, you’ll drive up conversions by exposing your brand to new audiences.

New Customer Type 1: Comparison Shoppers

Some shoppers are happy to pick a brand like Amazon and stick with it for all of their shopping needs. Other shoppers want to save money or just enjoy the thrill of the chase, and today’s ecommerce atmosphere makes it easy for shoppers to compare prices online.

By incorporating a “Make an Offer” button, you’ll be able to draw in interested comparison shoppers who already know exactly what they’re looking to buy. They can make an offer below the next best price at another store, and if it’s within your percentage margin, your store will gain a new customer immediately.

New Customer Type 2: Bargain Shoppers

For many of the same reasons as comparison shoppers, bargain shoppers are looking for the best deals they can find online. This category might include shoppers with only a general idea of what they’re looking to purchase—but the right deal can be too good to pass up. Giving these shoppers the ability to name their own price and nail down a bargain increases the likelihood of a conversion and return business.

New Customer Type 3: Haggling Shoppers

Okay, so you’re not a New York City street vendor—but that doesn’t mean you won’t find shoppers that want to haggle with you for a better price. Since the dawn of eBay, internet shoppers have come to realize the potential to work with online stores on pricing flexibility. Haggling isn’t exactly the same as the auction model, but the core concept of a fluid market-based price is the same.

If you want to convert more sales, flexibility is key. Don’t be afraid to haggle; landing that haggle shopper can lead to a lot more business in the future.

Make-An-Offer is new in 3dcart 4. In the following week we’ll be providing details on 2 more great features that in addition to Autoresponders and 3dFeedback make 3dcart 4 the ideal solution for your online store.

About the Author:
Jimmy Rodriguez is CTO and co-founder of 3DCart, developer of an e-commerce suite for businesses of all sizes. As an authority on e-commerce best practices, Jimmy combines more than 8 years as an e-commerce developer and web programmer with SEO, social marketing and business intelligence.

Join us for the following Webinar Presented by Listrak!

Register for the following webinar, presented by Listrak!

Tuesday, June 28th at 1:00 PM EST!

Click here for further details and registration information.

Get Lost Shoppers Back with Cart Abandonment Campaigns for Your 3dCart Store

Listrak and 3dCart have partnered to provide you with an automated solution to recover the 70% in lost sales you could be experiencing due to shopping cart abandonment on your site.

Join Ross Kramer, Listrak CEO, as he discusses the benefits of Listrak’s Shopping Cart Abandonment Solution integrated with your 3dCart store.  You’ll hang up with ways to immediately impact your revenue stream, including how to:

  • Recover lost sales from abandoned carts with an automated shopping cart abandonment solution that uses email to re-engage shoppers
  • Increase repeat purchases and customer lifetime value with purchase cadence optimization, which proactively prompts customers to re-purchase
  • Use customer purchase metrics to target, segment and make your campaigns more relevant and engaging

Listrak works with online retailers to help them increase revenue with ROI driven email marketing solutions, including Shopping Cart Abandonment, Purchase Cadence Optimization, Behavioral Analytics and Engagement campaigns.

It is free to participate in this webinar but space is limited so register today.  Registration confirmation and details will be emailed to you.  This session will be recorded and will be available On Demand.

Give Your Customers a Voice with 3dFeedback

Give Your Customers a Voice with 3dFeedback

The rise of social media has given marketers a new perspective—one that changes that discounts some of the wisdom of marketing’s old guard. In the past, businesses looked at marketing as a one-way communication channel to draw in potential customers. Now, savvy marketers are starting a dialogue with their audience—and feedback forms have replaced the less effective, unpredictable surveys of yore.

But 3dfeedback is more than a way to get data on your audience and improve your product offerings. They also give you the ability to collect more leads, increase conversions, reduce cart abandonment and improve customer satisfaction.

Collect More Leads

Giving customers and potential customers the ability to provide feedback is a great way to log contact information for new leads. Differentiate potential customers from current ones by adding categories to all feedback forms that can help identify each audience. If your shopping cart is robust enough, you’ll be able to set multiple feedback categories for communication pathways.

For example: have your support staff check any tech-related questions, while inquiries and feedback about site presentation from leads goes to sales staff, etc.

Increase Conversions

A famous fast food brand made a name for itself with the tagline “Have it your way”—and even today, the King still prevails. Apply similar rules to your feedback system and you’ll see conversions shoot up in no time.

You won’t be able to make every change a lead or potential customer suggests, but the ones that make your to-do list (or reflect a change already in the works) encourage the participant by making him or her a part of the brand. If you make a change, follow up with the shopper and let them know. The more brand champions you create, the more word-of-mouth leads you’ll gain as a result.

Reduce Cart Abandonment

We don’t always vocalize why we make certain decisions online, but a little thought goes a long way. When coherent feedback comes your way, your business gets a free opportunity see itself through the customer’s eyes. The improvements that you can make based on quality feedback help reduce cart abandonment.

In the age of analytics, feedback also gives you the ability to collect crucial data on promotions and their effectiveness; with the right insight, you’ll be able to optimize your campaigns to target higher quality traffic.

Improve Customer Satisfaction

When you put all of the pieces of the puzzle together, you’ll find that you have a more satisfied customer base. Grabbing new leads is a huge part of collecting feedback, but keeping your customer base satisfied by giving them a chance to be a part of the conversation is priceless. Depending on what you sell, more than half of your online business should come from return customers; it’s an inexpensive way to drive higher revenue and better business.

3dFeedback is new in 3dcart 4. In the following weeks we’ll be providing details on each one of the new features on 3dcart 4 and how these can easily be implemented within your 3dcart store to increase conversions.

About the Author:
Jimmy Rodriguez is CTO and co-founder of 3DCart, developer of an e-commerce suite for businesses of all sizes. As an authority on e-commerce best practices, Jimmy combines more than 8 years as an e-commerce developer and web programmer with SEO, social marketing and business intelligence.

Joint Webinar-Presented by 3dcart and Avalara

www.avalara.com [email protected]


Let’s face it, sales tax management is complex. This is especially true of internet sales tax management. And managing compliance is becoming more confusing, time consuming and costly every day.

Avalara and 3DCart have combined forces to create an easier way for you to instantly and accurately calculate sales tax! The AvaTax integration into 3DCart automatically calculates taxes during your transactions in real time, dramatically reducing the amount of time your business needs to spend on complex compliance processing, while improving accuracy and reducing costs!

Join us for a FREE webcast on Understanding Sales Tax Compliance for E-commerce Merchants.

During this webcast, we will discuss the complexities of transactional tax management and how you can dramatically improve billing accuracy with seamless integration into 3DCart. You will also learn how to minimize audit exposure and understand the benefits of end-to-end compliance.

Attend this live webcast and learn how to:

  • Understand and prepare for various state requirements for sales tax compliance
  • Accurately and effectively manage sales tax within 3DCart
  • Protect your business from negative audits and save time and money on tax administration.


Webinar Details

Understanding Sales Tax Compliance for
E-commerce Merchants

Tuesday, June 21, 2011
11am PT/ 1pm CT/ 2pm ET

About 3DCart
is a complete e-commerce software solution for merchants to build, promote and grow their online business. The company’s services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3DCart has been developing internet solutions for small to medium size businesses. Today, 3DCart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.

About Avalara
Avalara is the recognized leader in web-based sales tax solutions, and is transforming the sales and use tax compliance process for businesses of all sizes. Avalara’s AvaTax family of products provides end-to-end compliance solutions and is regarded as the fastest, easiest, most accurate and affordable way for companies to address their statutory tax requirements.

© Copyright 2011 Avalara. All Rights Reserved.

Avalara, Inc. | 100 Ravine Lane NE Suite 220, Bainbridge Island, WA 98110 | 877.780.4848 | www.avalara.com

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Turning One-Time Shoppers into Lifetime Buyers

Turning One-Time Shoppers into Lifetime Buyers with Ecommerce Autoresponders

As an online merchant, you’ll find yourself exploring every possible channel to gain new customers. From Google Adwords campaigns, banners and ads and affiliate networks to running one time offers on deal websites like Groupon, you’ll do whatever it takes to earn their business.

If the cost involved in the acquisition of new customers is too high, you might find yourself selling at a minimum profit or even taking a loss on some orders. For example, you may run a “group deal” campaign where you sell a $20 certificate for $10 and pay 25% of the return to the company running the campaign for you. You just sold $20 worth of products for $7.50.

This is the point where back-end selling—or the art of turning buyers into repeat customers—becomes a necessity. But where do you start, and how do you accomplish it effectively? The key is to nourish a strong after-sales relationship with your customers. That way, customers have incentive to spread the word about your online store with their family, friends and colleagues. So you haven’t only retained the original customer; you’ve encouraged that customer to bring you even more customers.

In a sense, autoresponders differ from traditional newsletters because they send out a finite number of emails as a part of a campaign. An autoresponder campaign is a series of messages programmed to send out automatically on a predetermined schedule.

Autoresponders represent a great ecommerce tool that you can implement on your online store to start generating sales right away. The customer should see these emails as personalized messages that you prepared just for them.

Autoresponders after the First Sale

The first step: after a buyer places an order from your website, you want to express that you appreciate their business. You’re looking to earn their trust and establish a relationship, rather than trying to upsell them via a newsletter.

Activity-based Autoresponders

Consider creating multiple autoresponder campaigns that go out to new customers based on their activity. First, establish rules based on the type of customers (for example, wholesalers versus retailers) or customers that placed orders over your average order amount. You can also create campaigns that target customers who purchased a specific product from your store to offer add-ons, up-sells and new models.

Automation Means Less Work for You

The most important benefit is the ability to “set and forget” your autoresponders. After the campaigns have been configured, your autoresponders should run on autopilot. After all, the point of an autoresponder strategy is to save you time and effort on marketing to your existing customers. That way, you’ll have more time to work on drawing in more new customers to build your business.

Autoresponders are new in 3dcart 4. In the following weeks we’ll be providing details on each one of the new features on 3dcart 4 and how these can easily be implemented within your 3dcart store to increase conversions.

About the Author:
Jimmy Rodriguez is CTO and co-founder of 3DCart, developer of an e-commerce suite for businesses of all sizes. As an authority on e-commerce best practices, Jimmy combines more than 8 years as an e-commerce developer and web programmer with SEO, social marketing and business intelligence.

Personal is profitable. How knowing your customer pays off.

Guest Post by Amy Weissfeld

Retailers don’t always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don’t have that advantage.

Yet the more we know about our customers, the more likely we are to generate additional sales during their shopping visits. This is why personalized product recommendations are proven to increase sales 10-25%. Let’s take a look at how we can create the best possible customer experience for Albert, our hypothetical shopper, while increasing sales for you, the retailer.
What could prospective new customer Albert see on his first visit to your store?
Many times a new customer such as Albert first lands on a product page. You don’t know Albert’s identity or buying habits because he’s never been to your site before. You may be thinking you don’t know anything about Albert. But wait. You do know something about Albert. You know that Albert is interested in a specific product because he’s clicked onto a product page. In this case, 4-Tell Boost (my company’s recommendation solution) shows Albert product-centric recommendations based on your store’s aggregate sales data and product attributes – known as wisdom of the crowd. You can suggest these types of product recommendations to all anonymous customers like Albert:

  1. Cross-sell items: These are products that are often bought together. People who purchased this item chose to add these other (related) products together in the same shopping cart.
  2. Similar items: These are alternative choices based upon Albert’s selected product. Items he might buy instead of the product he’s looking at.

You can aid Albert’s decision by presenting either or both of these recommendation types on the product page, with a higher probability of converting your new shopper to a happy, satisfied customer by helping him find what he wants. We also suggest showing top sellers on your home page, category landing pages and on user-admin pages.
What would Albert, now your existing customer, see in a personalized email?
Now you know Albert, and you know what he has purchased in the past. So you can suggest cross-sell and similar products in order and shipping confirmation emails. This is very effective since these emails tend to be kept longer and opened more often than other email types. Since Albert is not coming to your site to choose a product, 4-Tell can suggest customer-centric recommendations – products from your catalog that Albert is likely to buy based upon his previous purchase history.
These personalized up-sell recommendations factor in stored historical purchases for that particular customer. And, as Albert accumulates a purchase history, his recommendations are less influenced by a single purchase such as a gift for someone else, since his longer buying history is taken into account. The longer you know Albert, the more focused his recommendations become.  Recommendations are also effective in rating / review requests, and monthly branding email campaigns.
What would Albert, now your existing customer, see in a personalized website visit?
When you know both what product(s) Albert is viewing or purchasing AND his identity, 4-Tell’s recommendations are at their most powerful. While Albert is looking at a product, you can provide personalized cross-sell recommendations, which suggest products based upon both of these factors:

  1. Products that are most often bought alongside the current selected product(s), and
  2. Products that are personalized to the shopper based upon his personal buying history

In this case, if you choose to show similar recommendations, they are also personalized for Albert. In fact, if Albert adds one or more products to his cart and then views another product, the recommendations are further personalized to Albert and his current shopping experience.
The bottom line is that customers appreciate when you personalize. You no longer need to serve the same content to all your customers. Create a better experience for all your Alberts and boost conversion for your store at the same time. Get to know your customers, and increase sales with instant integration of personalized product recommendations into your store.
For more information, you can download our free whitepaper, “Personalization Q&A”, or contact me at [email protected] or 503.516.1800.

Amy is the Senior Director of Sales and Marketing at 4-Tell. She has 7 years of ecommerce and interactive experience, successfully leading companies of all sizes. At 4-Tell, Amy works to bring value to clients and partners by helping strategically implement 4-Tell’s personalization and recommendation solution.