Bigcommerce’s recent price changes have left countless online store owners in a tight spot. The platform’s most successful merchants have been blindsided by an exorbitant increase in monthly fees (3-10+ times more per month).
Merchants and eCommerce experts alike have sough to uncover the reasoning behind Bigcommerce’s decision. But unfortunately, whether the action stems from the pursuit of additional revenue, or a need to eliminate high maintenance costs, its effect is being felt across all of eCommerce, particularly by those who feel they’re being unfairly penalized for their success.
In the past 6 months, nearly 1,000 sites have migrated away from Bigcommerce – a number that continues to grow as more and more stores are alerted of their new monthly fee.
If you’re one of the unfortunate receivers of such bad news, you may be on the fence about whether or not Bigcommerce is worth its new, hefty price tag. But before you hit the market and settle on any ole shopping cart, here are five important questions you should keep in mind as you weigh your options.
1. Does it have an enterprise platform?
As you examine the pros and cons of individual shopping carts, look to see whether or not they offer an enterprise solution. Many of the stores affected by Bigcommerce’s price change experience a high volume of sales and traffic, something a lot of shopping carts’ servers aren’t equipped to handle. Ensure your business’s security and success by opting for a cart that supports enterprise hosting, which generally offers scalable, flexible hosting to meet the needs of the most demanding stores.
2. Can you migrate with ease?
You’ve built an empire, and the last thing you want to happen is to watch it crumble. Consult with individual shopping carts to determine how easy it will be to migrate your store over to their platform. Will you be able to migrate your products, customers, content pages, design? Find out what’s possible and what’s not, and if there are any fees associated with the process.
3. Are your preferred payment gateways supported?
Odds are your business relies on a specific payment solution to process payments. When going through your shopping cart checklist, verify that your preferred payment gateway is supported, and if not, what your available options are. Many eCommerce platforms also charge their merchants a transaction fee when you use a third-party gateway rather than their own. Double check that you aren’t going to be hit by any hidden fees that may eat into your profits.
4. Are their prices competitive?
Pricing varies significantly from one shopping cart to the next. Some platforms offer cheap monthly plans, but restrict their merchants to bare-bones, basic features, while others offer a plethora of advanced tools and features for what amounts to pocket change.
If you’re considering signing up for an enterprise plan, see which platform will get you the most bang for your buck – and more importantly, which ones are worth their asking price. If you’re looking to spend upwards of several hundred dollars a month, ensure you’re given everything you need and want to succeed.
5. Will you be nickel-and-dimed?
Countless online store owners sign up for an eCommerce platform under the false impression that they have everything they need to succeed, only to find themselves unequipped to handle simple, everyday tasks. Their only solution? Pay an extra sum for an app, feature or service.
Verify that the platform you’re considering isn’t holding out on important, basic features in an attempt to nickel-and-dime you. Find out exactly what’s included with your plan, and where you can expect fees to occur.
Start a Free Trial
Ecommerce pricing pages may have a lot of the information you need to make a decision, but you won’t know if a platform is right for you until you experience it first hand. Create some free trial accounts and see how easy it is to navigate, conduct searches and complete everyday tasks. Ensure that you can manage your business with ease, efficiency, and that all the tools and features you need to succeed are available right at your fingertips.